About geofriendly.io
Making websites visible to the next generation of search
What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing websites so they are discoverable, quotable, and citable by AI-powered search engines. As users increasingly rely on ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot to find information, traditional SEO alone is no longer enough.
GEO bridges the gap between your content and AI systems that decide which sources to cite. It encompasses technical readiness (can AI crawlers access your content?), content quality (is your content structured for AI citation?), and authority signals (does your brand have the trust signals AI models look for?).
Our Mission
geofriendly.io helps website owners understand and improve their visibility in AI-powered search. We provide actionable, prioritized recommendations based on a comprehensive analysis of six key dimensions: AI Citability, Brand Authority, Content & E-E-A-T, Technical Foundations, Structured Data, and Platform Optimization.
How It Works
Our analysis engine combines deterministic technical checks with AI-powered content evaluation. Here is what happens when you run an audit:
- Data Collection — We fetch your page content, meta tags, schema markup, robots.txt, llms.txt, sitemap, security headers, and heading structure across up to 10 pages.
- Parallel Analysis — Five specialized AI subagents analyze your data simultaneously: AI Visibility & Brand, Content Quality & E-E-A-T, Technical Foundations, Schema Markup, and Platform Readiness.
- Deterministic Verification — Binary checks (HTTPS, SSR, security headers, alt text, heading structure) are verified from raw data to ensure consistency across runs.
- Score Synthesis — Category scores are adjusted based on finding severity, and a weighted GEO score (0–100) is calculated.
- Report Generation — A PDF report and markdown instructions file are generated with prioritized, actionable recommendations.
Scoring Methodology
The GEO score is a weighted composite of six category scores:
| Category | Weight | What It Measures |
|---|---|---|
| AI Citability | 25% | How likely AI systems are to quote or reference your content |
| Brand Authority | 20% | External signals, social presence, entity recognition |
| Content & E-E-A-T | 20% | Experience, Expertise, Authoritativeness, Trustworthiness |
| Technical | 15% | HTTPS, SSR, headers, heading structure, crawlability |
| Structured Data | 10% | JSON-LD schema markup for AI discoverability |
| Platform Readiness | 10% | Optimization for Google AI Overviews, ChatGPT, Perplexity, Gemini, Bing Copilot |
Technology
geofriendly.io is built on Claude by Anthropic for its AI analysis engine. Deterministic checks verify technical facts from raw page data, while AI subagents evaluate content quality, brand signals, and platform-specific optimization opportunities. This hybrid approach ensures both consistency and depth of analysis.
Contact
Questions or feedback? Reach us at info@geofriendly.io